The View from the Coast

A Scientist Conducts Environmental Research That Measures Beliefs Not Bacteria

There isn’t an environmental issue that isn’t a people issue,” contends sociologist Tom Safford.

That’s a critical point for this associate professor whose research focuses on the social aspects of environmental issues, particularly in coastal areas. While other scientists are measuring algal blooms, fecal coliform, or water runoff, Safford is measuring people’s perceptions.

See full article